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HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

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251: Why Pink May Not Work as a Breast Cancer Brand

June 9th, 2011

Episode 251 of 557 episodes

Stefano Puntoni, professor at the Rotterdam School of Management and author of the HBR article "The Color Pink Is Bad for Fighting Breast Cancer."

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