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HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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Management & Marketing 9
Business 19

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

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303: Make Your Own Culturematic

May 31st, 2012

Episode 303 of 557 episodes

Grant McCracken, anthropologist and author of "Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas."

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