HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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Management & Marketing 7
Business 20

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.


305: Who Your Customers Want to Become

June 14th, 2012

Episode 305 of 552 episodes

Michael Schrage, research fellow at MIT Sloan School's Center for Digital Business and author of the HBR Single "Who Do You Want Your Customers to Become?"

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