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HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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Top 200 187
Business 13
Management & Marketing 4

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

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33: Made to Stick

March 8th, 2007

Episode 33 of 557 episodes

Chip Heath, Stanford Graduate School of Business professor and coauthor of "Made to Stick: Why Some Ideas Survive and Others Die."

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