HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

Chart Positions

Business 18
Management & Marketing 7

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.


396: Identify Your Primary Customer

March 20th, 2014

Episode 397 of 551 episodes

Robert Simons, Harvard Business School professor, says companies still struggle to choose the right customer.