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HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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Management & Marketing 5
Business 18

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

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396: Identify Your Primary Customer

March 20th, 2014

Episode 397 of 573 episodes

Robert Simons, Harvard Business School professor, says companies still struggle to choose the right customer.

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