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HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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Business 15
Management & Marketing 5

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

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427: Does Your Sales Team Know Your Strategy?

October 2nd, 2014

Episode 429 of 589 episodes

Frank Cespedes, HBS professor and author of "Aligning Strategy and Sales," explains how to get the front line on board.

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