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Harvard Business Review

Business, Business News, Management & Marketing

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Management & Marketing 8
Business 20

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.


433: How to Change Someone's Behavior with Minimal Effort

November 6th, 2014

Episode 435 of 551 episodes

Steve J. Martin, coauthor of "The Small Big: Small Changes That Spark Big Influence," on the little things that persuade.

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