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HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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Business 16
Management & Marketing 6

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

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433: How to Change Someone's Behavior with Minimal Effort

November 6th, 2014

Episode 435 of 557 episodes

Steve J. Martin, coauthor of "The Small Big: Small Changes That Spark Big Influence," on the little things that persuade.

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