Episode

HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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Top 200 168
Management & Marketing 4
Business 14

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

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455: Blue Ocean Strategy and Red Ocean Traps

March 19th, 2015

Episode 457 of 557 episodes

Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."

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