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Hidden Brain

NPR

Science & Medicine

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The Hidden Brain helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain's host Shankar Vedantam reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.

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Me, Myself, and IKEA

May 23rd, 2017

It's normal to feel drawn to people you share something with — whether that's a name, or a birthday, or a common background. But did you know that women named Georgia also gravitate toward the state of Georgia? And Virginias are slightly more likely to move to Virginia? Or that people with the last name Carpenter are actually more likely to be...

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The Greek poet Archilochus is known for the phrase, "The fox knows many things; the hedgehog one big thing." This week, we'll use this metaphor as a way to understand two different cognitive styles. The first is that of a tactician who is comfortable with nuance and contradiction (the fox), the second is that of a big thinker, motivated by one...

This week on Hidden Brain: coincidences. Why they're not quite as magical as they seem, and the reasons we can't help but search for meaning in them anyway.

Have you ever googled something that you would never dream of saying out loud to another human being? Many of us turn to Google when we have a deeply personal or embarrassing question. And we're often more honest when we type our questions into search engines than when we answer surveys or talk to friends. Seth Stephens-Davidowitz, a former data...