Internet Marketing: Insider Tips and Advice for Online Marketing


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Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White


#357: Interpreting social data via GA

September 5th, 2016

Episode 401 of 448 episodes

In today’s episode Andy is joined by Tori Cushing, Marketing Strategist at Annielytics, to talk about Google Analytics social reports and the insights they can provide. Tori explains that Google Analytics is a very powerful tool, but that it is useless unless we get campaign tagging right. As such, she shares some of her tips and a clear process to make sure all your campaigns are properly attributed to the right source. She also discusses Social Conversions and clarifies the difference between Assisted and Direct conversions. Links: 1. Demystifying Social Reports: http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/ 2. Multi-Channel Funnels api: http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/ 3. Guide to Channel Groupings: http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/ 4. Guide to Campaign Tagging: http://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/ 5. Live Q&A with Annie for Google Analytics: http://www.annielytics.com/annielytics-on-air 6. Tori’s Twitter account for future posts: https://twitter.com/toricushing

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