Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White
September 15th, 2016
Episode 403 of 432 episodes
This week Andy is joined by Guy Andefors, co founder of Wildheart Media, to talk about The Curse of Knowledge and how can this have an impact on your website. Guy talks about the concept of "Curse of Knowledge" and the things you can do to overcome it, listing some of the common mistakes that businesses make. Guy also explains that failing to acknowledge this as an issue could not only affect the content on a website but also the conversations that you have with clients.