|Management & Marketing||106|
Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White
January 19th, 2017
Episode 423 of 448 episodes
In today’s episode, Andy is joined by Matt Parkinson, founder of Gene Commerce, an award winning, Brighton based ecommerce agency to talk about game changing products in the Magento ecosystem. Matt introduces us to the BlueFoot Plugin, a powerful set of tools that improves the content management ability in your Magento store. The plugin is made by Gene Commerce and the aim is to empower Magento users to create content quicker and easier. Matt talks us through the benefits of using BlueFoot for retailers and content marketers and runs us through some of the problems that it can help to solve. He then discusses Magento 2.0, which was released in 2015. He gives us insights into the key updates and some of the exciting features of Magento 2.0 and explains how to migrate over to this latest version. Matt then goes on to talk about Apple payments and explains how paying with your iPhone, iPad, Apple Watch etc. will be the future of purchasing and gives us some insights into what this digital wallet service means for e-commerce. Last but definitely not least, Matt talks about the research and development he’s been doing around Amazon Echo. He explains that he believes the future is in brand loyalty and convenience and that ordering will become easier and quicker in the future. He discusses the pros and cons of using Amazon Echo and explains how easy it is for something to go wrong, specifically how he accidentally ordered himself a Chicken Jalfrezi from Just Eat!