Internet Marketing: Insider Tips and Advice for Online Marketing


Business, Management & Marketing

Chart Positions

Management & Marketing 106

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White


#378 Video as Content Marketing with Tom Hickmore

January 26th, 2017

Episode 424 of 448 episodes

In today's episode of the Internet Marketing Podcast Andy is joined by the Creative Director at Nice Media, Tom Hickmore to discuss videos and how they fit into content marketing. Tom discusses the strengths and weaknesses of using videos within your content marketing. He explains that where video excels is through being impactful & memorable and that it can appeal to it's audience with an emotional hook, whereas it's drawback is that it isn't so good for detailed information. Essentially videos can deliver high level messages, delivered with a punch! He then goes onto discuss what you should consider when thinking about producing video content and how educational videos & videos of products tied in with case studies and testimonials can be great to use in your marketing efforts. Finally, Tom discusses the topic of VR and how it might affect content marketing in the future.

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