Internet Marketing: Insider Tips and Advice for Online Marketing


Business, Management & Marketing

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Management & Marketing 106

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White


#395: The future of link building - Rickard Vikström

May 25th, 2017

Episode 441 of 448 episodes

In today's episode of the Internet Marketing Podcast, Andy is talking to Rickard Vikström, founder of both Polarbear Group and Internet Vikings. Rickard is on the show to discuss the future of Link Building. He begins by introducing himself and tells us about what his businesses do., including providing services to SEO professionals like SEO Hosting and Domain names. Rickard then talks our listeners through his definition of link building. He explains that he sees a link from another website, more like a vote for you company or website. So if someone links to you, they refer to you and at the same time recommend you to their audience. The next topic Rickard discusses is how he sees link building involving the next 2,3 years. His forecast is that we will see a better search engine index, which will be beneficial for all intern users. He explains that as Google is getting better in recognizing odd links, we should be careful when it comes to building links. For example, not linking to everyone who asks you to or even offers you money! Spending time to decide which links are worth it or not. The most obvious tip is to build great content, as this is the most effective and organic way of getting good links. Rickards Insider advice this week is: Be careful with the links you are getting and the links you're giving away! If you'd like to get in contact with Rickard, you can do so via the links below:

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