Episode

Internet Marketing: Insider Tips and Advice for Online Marketing

SiteVisibility

Business, Management & Marketing

Chart Positions

Management & Marketing 106

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White

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Where is Marketing Attribution Headed - Russell McAthy

July 6th, 2017

Episode 447 of 448 episodes

This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO ofCUBED to discuss marketing attribution and where it is headed. Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return. During the podcast, You'll learn : Why attribution is such a complex topic & why a lot of businesses have struggled to get to grips with it What Russell sees as common pitfalls or obstacles that prevent business from investing and understanding attribution What Russell thinks needs to change in order for more businesses to adoptattribution software and understand it better Russell's thoughts on Google's recently announced free attribution software called Google Attribution Where attribution is headed over the next 2 years A good starting point for any marketer who want's to get started withattribution and use it for business growth Plus as is the case every week, we ask Russel for his one top tip/key takeaway for our audience.

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