Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.
July 1st, 2013
Episode 93 of 753 episodes
In their ebook, The Social Entrepreneur's Playbook, Ian C. MacMillan, a Wharton management professor, and James Thompson, director of the Wharton Social Enterprise Program, offer specific suggestions to strengthen the effectiveness of social enterprises. In the second of a two-part interview, the authors discuss how two African social enterprises -- one in the chicken feeds business and the other in the sanitation industry -- used a five-step process to maximize the social and business impact of their operations. (Video with transcript)