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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


A Five-step Process That Can Help Social Enterprises Succeed

July 1st, 2013

Episode 93 of 882 episodes

In their ebook, The Social Entrepreneur's Playbook, Ian C. MacMillan, a Wharton management professor, and James Thompson, director of the Wharton Social Enterprise Program, offer specific suggestions to strengthen the effectiveness of social enterprises. In the second of a two-part interview, the authors discuss how two African social enterprises -- one in the chicken feeds business and the other in the sanitation industry -- used a five-step process to maximize the social and business impact of their operations. (Video with transcript)

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