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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

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Apple’s Beats Buy: Desperation or Opportunity?

June 4th, 2014

Episode 165 of 701 episodes

Purchasing the music products and streaming service firm Beats Electronics was a rare move for Apple. According to Wharton’s Peter Fader, the acquisition shows that the company realizes the iTunes download model is rapidly becoming obsolete.

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