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Business News 38

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

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‘Beyond Advertising’: How Companies Can Build Better Customer Relationships

April 28th, 2016

Episode 502 of 702 episodes

A new book by Wharton’s Jerry Wind and Catharine Hays provides a roadmap for companies to effectively communicate with consumers through every possible touchpoint.

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