Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.
March 28th, 2012
Episode 28 of 797 episodes
When Bill Rasmussen launched ESPN on September 7, 1979, he gave the world its first 24-hour television network and changed the way people viewed both television and sports. His innovations include the creation of "Sports Center," wall-to-wall coverage of NCAA regular-season and March Madness college basketball, and coverage of the College World Series baseball tournament. Rasmussen, who wrote a book titled, Sports Junkies Rejoice! The Birth of ESPN, talked with [email protected] about the challenges of founding a 24/7 sports network in the face of nearly universal skepticism, what entrepreneurs need to succeed and why he doesn't ever plan to retire. (Video with transcript)