Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.
March 13th, 2013
Episode 77 of 882 episodes
If you have watched and shared PSY's "Gangnam Style" video or gone into an unknown restaurant simply because it was full of people and appeared to be popular, you have the basis for understanding what makes things go viral. Wharton marketing professor Jonah Berger's new book, Contagious: Why Things Catch On, distills six principles that cause people to talk about and share an idea or product. (Video with transcript)