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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


Daniel Pink on Why ‘To Sell Is Human’

March 6th, 2013

Episode 72 of 651 episodes

Whether you are an educator, an art director or a project manager, you are in sales. So argues bestselling author Daniel Pink in his new book, To Sell Is Human: The Surprising Truth about Moving Others. Pink recently visited the University of Pennsylvania as a guest lecturer in the [email protected] series. Wharton management professor Adam M. Grant interviewed Pink while he was there to learn more about the ideas in his book, including whyconsumers mistrust salespeople, what the new ABCs of selling are and why questions may be the greatest selling tool. (Video with transcript)