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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 28

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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Delta’s New Frequent Flyer Policy: Reward Your Best Customers

March 5th, 2014

Episode 142 of 882 episodes

Delta Air Lines’ decision to base frequent flyer rewards on dollars spent rather than miles traveled makes good business sense and is long overdue, says Wharton marketing professor Peter Fader.

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