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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.
June 28th, 2016
Episode 553 of 753 episodes
Wharton’s Raghuram Iyengar explains what his research on referral coupons reveals about customers' behavior when you offer them the “opportunity” to be brand ambassadors.
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