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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


Everybody Likes Coupons … Except When They Make You Work

June 28th, 2016

Episode 553 of 882 episodes

Wharton’s Raghuram Iyengar explains what his research on referral coupons reveals about customers' behavior when you offer them the “opportunity” to be brand ambassadors.

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