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Google’s New Privacy Policy: When Consumers’ Worlds Collide, the Company Stands to Profit

February 15th, 2012

Episode 23 of 882 episodes

On March 1, Google plans to toss out more than 60 different privacy policies and consolidate its services under a single set of guidelines. The harmonization will remove separation between Google products, meaning that the company will be able to use data it collects from users in one area across all of its platforms. While this move has sparked concerns about privacy, Wharton experts note that it also makes business sense for Google, which is trying to compete in a tech sector where success often hinges on firms' ability to leverage and monetize the data trails consumers leave online.

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