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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 64

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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How Data Skills Help Firms Create Social Media That Matters

August 25th, 2016

Episode 607 of 882 episodes

Most firms consider social media a must in today’s highly networked world. But new Wharton research shows it’s not simply being on social that matters – it’s how you use it.

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