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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


How J.D. Power III Transformed the Auto Industry

January 14th, 2014

Episode 130 of 882 episodes

In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. In a recent interview, Power discussed the company's origins with Wharton's John Paul MacDuffie.

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