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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


How LEGO Stopped Thinking Outside the Box and Innovated Inside the Brick

July 1st, 2013

Episode 92 of 882 episodes

LEGO has built a global empire and become a household name, thanks to the interlocking bricks that its founders developed half a century ago. But the company almost went belly up in the early 2000s due to an innovation binge that took it too far away from what LEGO did best. In a new book, Wharton practice professor David Robertson details how thinking too far "outside the box" almost bankrupted LEGO -- and how the company found a winning formula by turning to innovation "inside the brick." (Video with transcript)

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