Episode

[email protected]

[email protected]

Business, Business News

Chart Positions

Business News 31

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

Website

How Millennials Think Differently about Brands

October 6th, 2014

Episode 201 of 844 episodes

Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton marketing professor Americus Reed.

Featured Podcast

Listen