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Business News 38

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

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How Millennials Think Differently about Brands

October 6th, 2014

Episode 201 of 696 episodes

Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton marketing professor Americus Reed.

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