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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 36

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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How Should China Change Its National Brand?

October 17th, 2016

Episode 646 of 753 episodes

Japan and South Korea may offer lessons for China in shaping a national brand that gradually improves its reputation for quality, notes a Chinese expert.

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