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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 36

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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How Storytelling Can Grow a Business

March 28th, 2016

Episode 462 of 753 episodes

The business world is always looking for that great new idea, but what if the “next big thing” was something as old as humanity? That's the case with storytelling.

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