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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


Ido Aharoni: Why Brand Capital Is Part of National Security

May 1st, 2015

Episode 296 of 882 episodes

Ido Aharoni, Israeli consul general to the United States in New York, says that nations must be proactive in building their brand image.

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