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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

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Inclusive Toys: Will a Curvier Barbie Help Mattel’s Bottom Line?

March 17th, 2016

Episode 453 of 699 episodes

Mattel, maker of the Barbie doll, is adding curvy, petite and tall dolls to try to better connect with young girls. Will the strategy pay off?

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