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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 35

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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Inclusive Toys: Will a Curvier Barbie Help Mattel’s Bottom Line?

March 17th, 2016

Episode 453 of 753 episodes

Mattel, maker of the Barbie doll, is adding curvy, petite and tall dolls to try to better connect with young girls. Will the strategy pay off?

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