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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 35

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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Jugaad: A Frugal, Flexible Approach to Innovation

July 3rd, 2012

Episode 44 of 753 episodes

In their book, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, authors Navi Radjou, Jaideep Prabhu and Simone Ahuja present a new approach to innovation that is fueling growth in emerging markets as well as developed ones. Radjou and Ahuja recently sat down with Knowledge@Wharton to talk about the six principles of jugaad, a Hindi word meaning "an improvised solution born from ingenuity." (Podcast with transcript)

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