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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


‘Kill the Company’: Identify Your Weaknesses Before Your Competitors Do

December 17th, 2012

Episode 57 of 882 episodes

For many, implementing an innovation strategy, which requires changes within an organization, means adding layers of new processes. Lisa Bodell, author of Kill the Company: End the Status Quo, Start an Innovation Revolution, argues that there are straightforward ways to make change without bogging down the organization. [email protected] spoke with Bodell recently about her approach to getting companies to face their vulnerabilities, why taking risksis essential and why small changes make all the difference. (Video with transcript)

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