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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

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McDonald’s Chicken Pledge: A Golden Move?

March 20th, 2015

Episode 274 of 698 episodes

As McDonald’s promises chicken free of human antibiotics, it wins on both food safety and marketing strategy. Experts discuss the gains -- and challenges -- for the company.

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