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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

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Selling a Crazy Idea: How Radically New Products Can Gain Traction

April 1st, 2016

Episode 473 of 696 episodes

Using the edible insect industry as a case study, new Wharton research finds that radical creativity is most likely to be embraced by consumers when it's parsed in terms that are familiar them.

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