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Social TV: People Are Talking — How Marketers Should Listen

December 5th, 2012

Episode 55 of 882 episodes

Television networks and advertisers alike are using social media to build buzz about programs and products -- but are their efforts really resulting in increased sales or higher ratings? Wharton professor Shawndra Hill is taking to Twitter and the airwaves in an effort to figure out how marketers should best employ user-generated content in trying to get consumers to pay attention to their products, or to make solid recommendations to existing fans. (Video with transcript)

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