Episode

[email protected]

[email protected]

Business, Business News

Chart Positions

Business News 52

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

Website

Social TV: People Are Talking — How Marketers Should Listen

December 5th, 2012

Episode 55 of 699 episodes

Television networks and advertisers alike are using social media to build buzz about programs and products -- but are their efforts really resulting in increased sales or higher ratings? Wharton professor Shawndra Hill is taking to Twitter and the airwaves in an effort to figure out how marketers should best employ user-generated content in trying to get consumers to pay attention to their products, or to make solid recommendations to existing fans. (Video with transcript)

Featured Podcast

Listen