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Business, Business News

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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


Taylor Swift, Trademarks and Music’s New Branding Model

March 4th, 2015

Episode 263 of 652 episodes

Taylor Swift's bid to trademark phrases from her songs highlights a shift in the music industry's business and branding models, intellectual property experts say.