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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 53

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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Taylor Swift, Trademarks and Music’s New Branding Model

March 4th, 2015

Episode 263 of 799 episodes

Taylor Swift's bid to trademark phrases from her songs highlights a shift in the music industry's business and branding models, intellectual property experts say.

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