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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


The 4 C’s of Impactful Ad Campaigns

April 7th, 2016

Episode 480 of 882 episodes

Colm Murphy, group strategy director for advertising agency Droga5, discusses the process behind a successful campaign and how to keep fresh ideas flowing.

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