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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


The Art and Science of Sound: How Music Influences Consumers

December 30th, 2014

Episode 236 of 882 episodes

Pairing the right sound with the right brand can reap rewards for marketers — but today’s savvy consumers will also pick up mismatches instantly.

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