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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 50

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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The Lovers, the Haters and How They Helped Drive Innovation at Kraft

August 25th, 2014

Episode 185 of 753 episodes

Kraft Foods’ vice president Barry Calpino discusses how the company reinvigorated aging brands and introduced some category-busting new ones -- and why the firm can’t afford to rest on its laurels.

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