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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

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The Value of Social TV: Reaching the Niche

May 22nd, 2014

Episode 162 of 696 episodes

Twitter and other social media networks are becoming valuable sources for gauging both mainstream and niche interest in different consumer products, says Wharton's Shawndra Hill.

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