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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 41

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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The Value of Social TV: Reaching the Niche

May 22nd, 2014

Episode 162 of 753 episodes

Twitter and other social media networks are becoming valuable sources for gauging both mainstream and niche interest in different consumer products, says Wharton's Shawndra Hill.

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