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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 64

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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What’s Wrong with This Picture: Kodak’s 30-year Slide into Bankruptcy

February 1st, 2012

Episode 22 of 882 episodes

When new technologies change the world, some companies are caught off-guard. Others see change coming and are able toadapt in time. And then there are companies like Kodak -- which saw the future and simply couldn't figure out what to do. Kodak's Chapter 11 bankruptcy filing on January 19 culminates a long series of missteps, including a fear of introducing new technologies that would disrupt its highly profitable film business.

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