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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected]
March 20th, 2014
Episode 145 of 796 episodes
If a product is seen as 'incomplete' -- half a sandwich, say -- people consume more of it. Wharton's Barbara Kahn explains the lessons this insight offers to branded consumer goods.
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Caroline Feraday and Claire Bullivant on Brits in Hollywood, and Hollywood through the eyes of Brits.
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