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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.


Why ‘Incomplete’ Products Increase Consumption

March 20th, 2014

Episode 145 of 652 episodes

If a product is seen as 'incomplete' -- half a sandwich, say -- people consume more of it. Wharton's Barbara Kahn explains the lessons this insight offers to branded consumer goods.