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Knowledge@Wharton

Knowledge@Wharton

Business, Business News

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Business News 64

Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

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Why Small Data Is the New Big Data

March 24th, 2016

Episode 461 of 882 episodes

In Martin Lindstrom’s new book, he explains the dangers of Big Data and shares the insights that can come from Small Data.

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