Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.
June 19th, 2013
Episode 88 of 797 episodes
Social entrepreneurs -- those who try to tackle major social problems such as poverty and disease while generating revenues -- are often well-meaning people. But in their desire to make a difference to society, they sometimes fail to subject their ideas to rigorous tests. Ian MacMillan, a professor of management at Wharton, and James Thompson, who leads the Wharton Social Enterprise Program, have just published an ebook titled, The Social Entrepreneur's Playbook, to help entrepreneurs do just that. (Video with transcript)