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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by [email protected] and the Wharton School of the University of Pennsylvania.

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Why the ALS Ice Bucket Challenge Went Viral

August 22nd, 2014

Episode 184 of 696 episodes

The ALS Ice Bucket Challenge has raised millions of dollars toward fighting the disease and spawned millions of videos and shares on social media. Wharton's Jonah Berger discusses why the campaign went viral.

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