Episode

Life Matters - Full program podcast

ABC Radio National

Education, Society & Culture

Life Matters is your guide to a better life for you, those you love and the place you call home. We're here to help you get a handle on all the important stuff: love, sex, health, fitness, parenting, career, finances and family.

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The battle for generic brand supremacy in our supermarkets.

March 31st, 2016

Episode 416 of 735 episodes

Home brands with plain packaging are on the way out, at least at Woolworths. But exactly what are consumers looking for in their cut-price products?

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