London Business School podcasts

London Business School

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<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


Can innovation be incentivized?

October 20th, 2009

Episode 181 of 375 episodes

Rajesh Chandy, Professor of Marketing, Tony and Maureen Wheeler Chair in Entrepreneurship; discusses whether innovation should be incentivized and explains why asymmetric incentives (rewards for success) need to be higher than penalties for failures

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