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London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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Higher Education 62

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>

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Can marketing help sustain competitive advantage during a recession?

August 3rd, 2009

Episode 152 of 375 episodes

Jean-Christophe Bedos, CEO of Boucheron, looks at how brands can achieve a competitive advantage through their marketing activity

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